Its Not the MediaAre school shootings the result of violent video games? Do sex laden movies lead to promiscuity? Can Goth music create alienation? Repeatedly we are told the answer to these and similar questions is a resounding yes. But is this the right answer? It's Not the Media considers why media culture is a perennial target of both fascination and concern, and why we are so often encouraged to believe it is the root of many social problems. A look beyond the